What is a Digital Asset?
A digital appreciating asset refers to a type of digital property or investment that has the potential to increase in value over time. These assets are typically intangible and exist in digital form, such as cryptocurrencies, domain names, digital art, digital content, online retail stores, and virtual real estate.
Individuals and businesses of all shapes and sizes want to obtain as much exposure as possible to their brand and offering to increase traffic and ultimately revenue.
E-Commerce
Since the pandemic in 2020, the growth in the e-commerce industry has expedited to become a $6 trillion dollar industry. Prior to the pandemic, this industry was projected to hit that number in 2025. Now, by 2025 the projections are for e-commerce to be a $2 trillion dollar industry. It is a perfect time to get involved!
An e-commerce store simply implies that you own a virtual retail store where you are selling consumer goods products, whether it is direct to consumer or business to business. As you continue to generate sales with profits, your e-commerce store starts to become a digital asset. Working with Tilli Consulting Group, you have the option to allow our team to run this asset for you, which will generate you monthly profits while leveraging your line of credit or liquid capital.
At Tilli Consulting Group, we believe physical products are the best form of investment. Why do you ask? As inflation continues to increase, the value of the USD continues to decrease, the value of a single item will either maintain the same or increase with inflation. Example: If you purchased a wheel of cheese 50+ years ago for $.10 per wheel and were able to sell it today for $5.00 your ROI would be in the thousands per wheel of cheese you sold.
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Social Media
A lot of people do not take social media and Instagram accounts into consideration when discussing digital assets. However, in the 20th century, we have expanded on the standard definition of "Digital Asset" to now include social media accounts.
Above you will find an example. This is Cristiano Ronaldo, a world famous professional soccer player. Currently, he has the most followers on his Instagram account with approximately 150 million followers. Can you imagine what you can do with 150 million individuals and businesses worldwide watching your social media account? What would you do if you have 150 million FREE exposure directly to your brand?
Articles show that Cristiano Ronaldo is generating approximately $1.6 million per post and $40 million per year on Instagram. This means his Instagram account is worth between $120 - $200 million dollars! Wow! Facebook, TikTok, LinkedIn, etc. follow the same strategy.
YouTube
YouTube is another addition when defining Digital Asset. YouTube is a digital media platform that allows individuals and businesses to post content. There are several top paid YouTube channels on this platform but we will just focus on one example.
Mr. Beast is one out of several channels that generate a significant amount of revenue on an annual basis. This YouTube star is known for his expensive stunts and philanthropy. With 88.7 million subscribers globally, this channel is reported to have generated approximately $54 million in 2021 meaning it is worth around $162 - $270 million dollars!
The difference between YouTube and other digital assets, is the ability to create evergreen content for consumers like you and I to watch for years to come. An example of evergreen content would be a video such as "Top 10 Most Dangerous Waterslides". This topic not only will always be relevant and have consumers watching this content, literally, for years but you can easily expand on it as they continue to build more waterslides. Another option would be to create individual videos discussing each slide at length. With Tilli Consulting Group dba Digital Asset Builders, producing evergreen content is one our strategies when building a YouTube channel for our clients.